Design Tutorial: Flow

For our second tutorial, we’re going to discuss visual flow in our scrapbook layouts. The elements on your layout should help guide the reader’s eye across the page and to the focal point {usually a photo, if making a multi-photo layout either the group of photos or the best photo of the bunch.} Thus, a layout that has movement is employing good flow techniques.

To establish whether you have visual flow, review one of your layouts and ask yourself the following:
- Does the visual flow work with gravity? Or against it?
- Does the eye flow from one element to the next the way you want it to?
- Count the steps it takes to get to the focal point. Are there more than two?
- In "flash-card" fashion, show the layout (quickly) to an unsuspecting viewer... what's the first thing they saw. Next? Next? Is that what you intended?

There are a few ways to introduce flow to a scrapbook page.
- Employ a sequence of events photographs for multi-photo layouts. If there isn’t a prominent sequence, employ numbers on each photograph to direct the reader’s eye to each photo and end on the focal photo. Make your focal photo larger!
- Use repetition. Too much repetition creates monotony but when used effectively can lead to rhythm, and focalization. Repetition can be achieved with colors, or embellishments. When using embellishments, use an odd number rather than an even number, as it is often more eye pleasing.
- Create a line going across the page. Straight lines tend to be forceful, structural and stable and direct the observer's eye to a point faster than curved lines. Curved or free-flowing lines are sometimes described as smooth, graceful or gentle and create a relaxing, progressive, moving and natural feeling. Create the line with photos or embellishments.

So this week, when you're doing your "stashofont" layouts, make sure your page flows well. I feel inspired today {mostly by Sharon's great challenge} and so the page with the most flow will receive this: http://www.magisticalmemories.com/ProductDetails.asp?ProductCode=TRAMB